Engagement Overview
Polaris Venture Partners is a venture capital firm with four offices in the U.S., Waltham, Austin, Seattle and Washington with $1.2 billion in more than 50 diversified information and medical technology companies.
Polaris had an interesting challenge in that their brand was well represented within the corporate culture, operational processes, and physical facilities, however, in practice, the brand experience had not been migrated to its current site nor into it's corporate wide message. Other goals for the site included enabling knowledge and information share among its main target audiences (Limited Partners and Portfolio companies) and a real-time news ticker.
As CD on this engagement, I directed and participated in all project components including audience/brand workshops, creative comping, Flash integration and photoshoot. The site has been nominated for several awards.
