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		Campaign Overview University College is the continuing education division of Northeastern University and provides flexible education options for working professionals. A new brand identity was launched for Northeastern University and University College was required to leverage this new brand while also differentiating themselves and adapting to suit their specific mission. My team and I developed a brand identity that clearly leveraged the overall Northeastern University brand but also differentiated itself through a number of tactics: Created a sophisticated design system that felt more post-graduate Developed a unique positioning that highlighted the primary differentiator between Northeastern's undergraduate and graduate programs Developed University College 's first ever integrated marketing campaign Launch Floating Ad (Flash Player required) Download Brand Book (PDF Viewer required) Download Brand Radio Spot (MP3 player required)     Back
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