Engagement Overview Molecular (formerly tvisions) needed a new identity which more strategically positioned the company as an Internet solutions provider. At BaseSix, I lead the team in creating the brand identity and executing across multiple touch points including: name creation, brand positioning, press kit, brand launch video, transit advertising, collateral, signage and standards guide.
Working closely with all levels of tvisions, I helped Molecular to:
Explore cultural and market attributes through focus grouping.
Articulate these attributes through the Brand DNA statement and mood boards: "The art of engineering, the science of business".
Craft a brand strategy with a description of the core brand values, the value proposition of the company, and points of differentiation.
Leverage and apply the Brand DNA across multiple touch points including: corporate identity, press kit, corporate collateral, brand announcement, stationary and brand video.
Develop brand announcement advertising, including billboards, print and posters.
