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Engagement Overview HBO wanted to develop an online marketing campaign with the primary objective of capturing leads and driving HBO subscriptions. HBO also wanted to increase awareness of HBO Original Programming, increase viewership through a giveaway and mushroom the target audience by implementing a viral component. We recommended a "win-win" co-branded initiative between HBO and AT&T Broadband which would enable both parties to create value for customers and prospects, capture and share leads, and promote subscribership of AT&T Digital Cable and HBO. The game was built in Flash and housed within the HBO site. Over 350,000 people hit the game in it's first week of launch.
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