hoverpod ::> portfolio

VIEWING AREA

Overview
HBO lacks a direct relationship with their subscribers. The cable provider "owns" that relationship. HBO was seeking a way to communicate directly with their customers and begin building a database of their own for future marketing initiatives. We suggested building a fun, viral "Match Game" that highlighted their powerful programming (Sex and the City, Six Feet Under, The Sopranos, etc.) and encouraged users to sign up for a sweepstakes. We also developed some fun floating ads to drive traffic to the game.

		HBO Match Game
		The first initiative was to create a highly viral and addictive match game to be marketed to AT&T Broadbands' 1.6 million customers. I was responsible for conceptualizing the intiial idea, storyboarding the entire game and directing the team throughout designing, building and testing. More...

		Drive-to Floating Ads / e-Newsletter
		To help drive eyeballs to the new Match Game, we developed some floating ads that were "fresh" and engaging. We also drove people from within the AT&T e-Newsletter. I was involved in the early conceptual stages and directing some of the flash activities. More...

		Pitch Work
		Pitching HBO was a little nerve-racking. Teaming up with another CD and producing over-the-top spec work was needed in order to have a chance of getting the engagement-especially being we had no other entertainment experience in our portfolio! More...