hoverpod ::> portfolio - HBO

VIEWING AREA

Engagement Overview
The primary objective for the campaigns was to capture leads and drive both HBO and AT&T Broadband subscriptions. HBO also wanted to increase awareness of HBO Original Programming, increase viewership and mushroom audience by driving them to a viral marketing game.

To convey the fun and high energy aspects of the game, we developed highly animated floating ads that ran on Salon.com, blah and blah. We also drove traffic to the game using AT&T Broadband's monthy newsletter which deploys to 1.6 million internet customers each month.