Engagement Overview
Brandeis's Graduate School of International Economics and Finance is a pioneering graduate business school dedicated to preparing students for careers in the global economy with an emphasis in international finance, management and economic policy. With increased competition for students, they asked us to create a site that was both information rich and intuitive enough for foreign students to make a decision to attend without a prior visit to the campus. Both my team and I shot all the photography for the site.
Created a site that incorporated the new brand as well as a rich and
informative experience that enabled multiple audiences to research by program or user type.
Developed rotating "Alumni Stories" as marketing devices demonstrating program graduate success stories.
Articulated a site experience for prospective students that presented the tone of the program, campus and Boston area.
