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Basesix was the online agency of record for AT&T Broadband for over a year. Being this was one of our biggest accounts, all the CDs got a piece of the action. We created dozens of customer acquisition and retention programs for their three products: AT&T Digital Cable, AT&T Broadband Internet, and AT&T Digital Phone. Below are a couple of campaigns I CDed that were fun to work on, well received and had positive metrics.
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One of the biggest challenges for the various aquisition and retention campaigns was demonstrating the value of both Digital Cable and Broadband Internet to the whole family. Bundling the services, offering a free month or install went only so far. More... |
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Working with the different AT&T regions, we created highly geo-targeted campaigns specifically for those particular areas of the country. These campaigns usually comprised of html emails, banners and floating ads that messaged specific offers and played on regional attributes. More... |
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