VIEWING AREA
		Engagement Overview In Q4 2001, BaseSix was selected by AT&T Broadband to be their online agency of record. In both Q1 and Q2, our teams created more than 14 integrated online marketing campaigns to promote acquisition of AT&T Broadband's three products: AT&T Digital Cable, AT&T Broadband Internet, and AT&T Digital Phone. Results of the campaigns far exceeded metrics of success as well as client expectations while fueling additional acquisition and retention efforts for AT&T Broadband. I was the creative director for both of these campaigns and responsible for authoring creative strategies, storyboarding, concepting and directing a team of copywriters, designers and flash programmers. Developed a marketing and creative strategy that set the stage for developing multiple campaigns which could be measured and optimized throughout the campaign timeframe. Developed media strategy that included unique vehicles such as floating ads, video banners, and HTML e-mails which performed much better than more traditional vehicles. Created unique landing pages for each campaign which streamlined the sign-up process. Created geo-targeted media buy so only relevant prospects received the message. Download campaign flow (PDF reader required)     Back
GAME-O-BRAND
CONTENTS	SUB-CONTENTS
about me portfolio case studies hoverblog	HBO Northeastern University AT&T Broadband Polaris Ventures Cox Communications Commtel Orbital Software Molecular Brandeis University Silversky Back Catalog
copyright © Hoverpod 2007. all rights reserved.