Archive for Hoverblog: April 2007 | Main >
"Hello. I'm ..."
| 4.07.2007
In and among all the typical agency projects (ads, branding, strategy, web design) sometimes comes a cool project that is born more out of impulse, fun and pop-culture, rather than out of corporate standards, strategy or politics. I can't go too much into the details of the client or project but it was a play on the famous "Hi, I'm Mac and I'm a PC" ads. For this project, the "Mac" and "PC" was replaced with a play on client-related content. In any case, one of the key details in pulling off a cover of the Apple commercials is the music. Very simple, playful and highly recognizable. As with any good background music, it's really a placeholder to frame the voiceover dialogue which is what these commercials are all about. I searched for the famous Apple music high and low - You Tube had may amateur spoofs with no good theme music, google returned nothing. Even the studio where we were filming these couldn't find anything. You would think that if you were going to cover these commercials, good, accurate music would go a long way in helping carry your not so good video production. Check out this video cover - not bad content but the music isn't even close.
At the end of the day, I decided to crack open GarageBand and compose the song myself. After an hour, I realized that the original song was probably written in GB to begin with. There are some slight differences but it's pretty darn close. One of the key background instruments is the Marimba which you can only get by purchasing the additional Orchestra series JamPak from Apple. I thought I would post the original GB and MP3 file to make this easier for anyone in the future. Enjoy!
posted at 5:43 PM
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1 comments
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