Comments | Main >
Not Smallpox..Smartpox!
| 7.31.2006
Several weeks back, I did a few lectures on Web 2.0. To many in the industry, Wikis, PodCasts, RSS and Blogs have been around for several years. To the mainstream corporate marketing folks, it’s still in its infancy but growing fast. It was rewarding to help marketing folks start to integrate new technology into their requiem of marketing tricks. Check out the PodCast for yourself.
One of my responsibilities at New Tilt is keeping up to date on emerging technologies and trends that can be adapted to strategic design and marketing paradigms. I’ve been brainstorming quite a bit with one of my colleagues on a trial implementation of RFID chips into the museum experience to make it more personal while letting people create their own tailored “flow” through a museum or exhibit. Currently, people either walk around freely or rent a listening device. The limitations to listening devices is that you’re either tied to a path/flow or you have to type in the exhibit number each time to get the information. By embedding RFID chips into the artwork, a user can take any path they want and hear the information automatically as they approach the artwork. With some intelligence thrown in, it might be able to make "clusters" out of the pieces your visiting thus becoming more predictive (and also providing a way for the museum to track different interests based on demographic or psychographic. We’re still working out the details but hoping to find a test site soon.
Another emerging technology is something called Smartpox. A Smartpox is actually a 2-dimensional barcode. Unlike conventional barbodes, these barcodes contain more data and can be decoded Smartpox readers being deployed to most new cell phones. You can create your own Smartpox tag using a URL, an email address, a telephone number, or just plain text. After you've created a Smartpox tag, you can display it anywhere you want other Smartpox users to see it - on a flyer, a business card, a t-shirt, stickers or even tattoos! Imagine being at a train stop with only Smartpox signs. You would be able to take a picture of the barcode with your phone and have the whole schedule sent directly to your phone decoded – much more information than would fit on a sign.
What’s powerful about this technology is it’s limitless possibilities for marketing programs. Imagine Coke putting a Smartpox tag on each bottle to be decoded by your cell phone. Not only does this technology fit nicely with younger demographics but one would you know instantly if they won (or not) along with detailed information about details, prizes, etc. The museum example is even more powerful. Each piece of artwork could have 10 rotating PoxCodes from different "authors" with their summary of the work. Sort of like listening to your favorite DJ, you could take your own tour with your phone and click on the unique perspectives you're interested in. It's just a matter of time before Smartpox dating starts...
posted at 6:02 PM
|
Hoverblog Archives August 2004 September 2004 October 2004 November 2004 December 2004 January 2005 February 2005 March 2005 April 2005 May 2005 June 2005 July 2005 August 2005 September 2005 October 2005 November 2005 December 2005 January 2006 February 2006 April 2006 May 2006 June 2006 July 2006 September 2006 December 2006 January 2007 February 2007 Latest Links Myallo - Uses an “interest profile” to find the most interesting Web pages on the Internet, and can actually learn over time. Acquisition - Probably the slickest P2P file sharing application on the web. Beautiful and intuitive OSX-like interface. iPod Music Liberator-Great little shareware for copying music directly from your ipod into ITunes and your finder...No Stealing Bad Music! MusicPublisher - For those of us who are not content just sharing the songs within ITunes, this little app lets you also share any iPod you have docked to your computer as well.
Some Favorite Sites Stuff I Want Contact Hoverblog is |
|
|
|
|
|
 |
|
 |
1 Comments:
cool.
Post a Comment