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Frankensteining
| 7.22.2006
Upon returning from almost every creative presentation, the number one question that everyone asks is "how did they like the concepts? Did they Frankenstein them?" Frankensteining is slang for taking pieces of various concepts and "frankensteining" them together into something that looks like the living dead. It's ok to cherry pick a color or type style from one concept and integrate into another, but beware when a client asks for much more than that. What differentiates one concept from another is not merly color. It's about brand, balance and personality. Typically, multiple concepts are generated to test different attitudes. Once concept may have more of a portal feeling while another may feel more functional. The trick is to keep all your concepts on strategy but not make them look too similar.
I'm proud to announce the launch of our latest site -Spotfire. The site has a rich brand and is FlashFantastic. I've included a Flash EXAMPLE here to show the migration from concept 1 to concept 2 to the final winning design.
What do you think? Frankenstein or a bowl of cherries?
posted at 3:27 PM
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1 Comments:
i really like them both...very apple-like...can't put my finger on it...which was probably the idea behind your designs.
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