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The 5 Phases of any given project
| 10.15.2005

Many of the projects I work on at New Tilt are typically 3 months in length give or take a couple of weeks. Some projects have gone for up to a year or more! I'm happy to announce that one of those projects has finally launched and is live! I sometimes feel that the 5 stages of grief sometimes mirror a large project such as this.
First, you start off with denial, thinking you could pull off eveything that you thought of in the original conceptual brainstorm sessions. Then you move into anger, feeling constrained by technology, client requirements or budget. Next is bargaining; "if I could only get that Flash piece to really articulate the brand, I would be happy enough.". Depression typically sets in shortly afterwards-being frustrated by how difficult things were up to this point and questioning if it was all worth it. Lastly is acceptance, realizing that this is the profession I've chosen and that it's going to happen all over again in about an hour.
So I'm happy to announce the launch of Funusual, both a physical and online store that sells fun, kitchy products like martini classes on cars, dog bowls that look like crowns and flyswatter clocks. Keep hitting the refresh button and see the different animations. Thanks to Jonathan for helping bring these product to life.
posted at 9:20 AM

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1 Comments:
That's a pretty clever site. Thanks.
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