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Eclectic Shopper
| 10.11.2004
Shaws or Shot & Shop (as my kids call it) again, save for the occasional junk food urges consisting of Coke, Oreos and Wonder Bread. At first glance, a Whole Foods Market will strike you as a supermarket that’s missing all the name brands. At second glance, it strikes you as a boutique market that has better (and more expensive) brands, which are often noticeably tastier. It’s not until 10th or 12th glance that you start to notice the really unique items that are often prized by veteran visitors with an appreciation for the eclectic-the few pieces of gold among a vast rubble of rock. However, they’re not easy to spot. They’re not in the sameLiving so close to numerous Whole Foods Markets almost provides no reason to ever shop at categories. They’re often out of stock. And they never, ever go on sale. You’ll never see free samples of these products and their lack or popularity keeps them from having end cap appeal. 
Aisle 8 - Spanish Clementine Juice-Imported from Spain, this bottle of Juice is not from concentrate and differs from Orange juice in a few ways. It’s slightly sweeter, has a velvet texture and a longer pleasant aftertaste, It’s as good warm as it is chilled.
Aisle 4 – Lima Fleur de Sel (Salt of the sea). Like Milk and cheese, unprocessed Salt naturally has a top layer or crema that is both too expensive and too low yielding to be harvested by mass production standards. Lima’s Fleur de Sel is hand skimmed from the top part of Atlantic salt beds before standard production begins. It resembles small snowflakes, has a saltier taste and adheres to food unlike the “sand” version of salt we all use, which drops off.
Aisle 6 – Manuka Honey is a New Zealand product and is made from bees that feed solely on the Manuka trees. It has two layers; the first resembles the consistency of typical honey (golden and thick) and the second is more white and creamier. It’s great as a spread or in tea. It’s also less sweet which I find more palatable.
Aisle 8 – Lorina Sparkling French Limonade is a product of France. It’s as close to what authentic drug store carbonated soda use to taste like. They achieve this by first using all natural ingredients, with the most important being pure cane sugar (not fructose syrup). They also use oils along with the real limejuice for flavor. Perhaps the most interesting fact is that the carbonation is added using very small air ducts which make the millions of bubbles have a smoother texture on the tongue. The alternative texture would be that of Polar Seltzer Water (any flavor). The bottle even comes with an old fashion clamp down stopper for keeping all that great carbonation under wraps.
Aisle 9 – Mendon is a town somewhere is Western Massachusetts. I’ve never been there but it’s home to Mendon Creamery, makers of the most fantastic butter this side of the Charles. It’s called Cinnamon Sugar Butter. It’s rich and creamy and has the perfect ingredients for cinnamon sugar toast already built in. Indi, Ride and J- love it. They also have a Maple Cream, Chocolate, Plain, Garlic and Herb and Sweet Cream.
posted at 10:19 AM
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