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31 Flavors? | 10.08.2004


Baskin (31) Robbins built a great brand back in the 70s. Offering 31 Flavors was like crack to ice cream lovers, especially when most establishments were only serving the basics (vanilla, chocolate, coffee, pecan, you get the idea). As an ex-BRphile", I will let you in on a tip-The best two flavors are French Vanilla and Chocolate Fudge. They’re creamy, rich and memorable. Best of all, they only cost $.50 more. Supposedly, more eggs and chocolate are used in the process.

Of recent and due to corporate and real estate efficiencies, many BR’s have physically partnered with Dunkin Donuts (the worse donuts on the planet). Sort of like a subway and Steve's Ice Cream setup. Two establishments sharing resources and maximizing efficiencies, while offering two distinct, non-competitive, complimentary products. While the business concept is solid, it's awful for dedicated BR fans. Any Baskin Robbins that is partnering with DD only offers selected flavors, not the full 31. And wouldn't you guess...French Vanilla and Chocolate Fudge are not in the offering. It's off brand and crazy. They shouldn't be allowed to keep their full name in instances like this. It should be "Baskin Robbins (15)" or "Baskin Robbins-Outlet center-formerly serving all 31 flavors".

At the risk of digressing, check out Turkey Hill Ice Cream? What Madison Avenue brand guru came up with that naming?? Do they replace the their mint chip ice cream with chunks of Turkey? Is the Carmel swirl really Gravy swirl? What’s even more disturbing is that it really is from Turkey Hill, CT (home of Martha Stewart) but who cares! Caviar is simply eggs acquired from cutting open the bellies of particular fish but you don’t see them calling their $75/lb gourmet product “Gourmet Eggs from Fish Bellies”. Why would you name an ice cream after a holiday that conjures up thoughts of stuffing, gravy, football, family-dysfunction and of course, Turkey.

If anyone knows of a Baskin Robbins that serves all 31 flavors (the one in Harvard Square no longer exists), please email me. Below, I have taken the liberty of sharing their flavor list. You should try each one. I guarantee you'll come to love ALL their flavors. Attention high cholesterol eaters–try the sorbet instead.
• Jamoca® (coffee)
• Mint Chocolate Chip
• Jamoca® Almond Fudge
• Pistachio Almond
• Strawberry Cheesecake
• Pink Bubblegum
• Pralines 'n Cream
• Gold Medal Ribbon
• Cherries Jubilee
• World Class® Chocolate
• Oreo® Cookies 'n Cream
• Chocolate Chip Cookie Dough
• Chocolate
• Peanut Butter 'n Chocolate
• Chocolate Chip
• Very Berry Strawberry
• Rocky Road
• Old Fashioned Butter Pecan
• Vanilla
• Chocolate Fudge
• French Vanilla
• Nutty Coconut
• Reese's® Peanut Butter Cup
• Key Lime Pie
• Love Potion 31
• Tax Crunch
• Strawberry Cheesecake
• Quadruple Chocolate
• Rainbow Sherbet
• Red Raspberry Sherbet
• Daiquiri Ice

Added at a later date...
• Berries N' Banana
• Chocolate Chip (no sugar added)
• Espresso 'N Cream Lowfat Ice Cream
• Maui Brownie MadnessTM
• Chocolate Almond
• Black Walnut
• Lemon Custard
• Macadamia Nut
• Rum Raisin
• New York French Vanilla
• Chocolate Ribbon
• Creole Creamcheese Ice Cream
• Orange Sherbet
• Pink Bubble Gum

posted at 10:25 AM  

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