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Dragon Memory | 9.12.2004

Thanks to Apple, style is playing a gigantic role these days in the computer and electronics market. Just one look at the new iMac or iPod should be a strong indication that there may be no limit to how far product design and brand will go to differentiate itself. “Intel Inside” was coined many years ago and was one of the first successful “ingredient brand” slogans to permeate every household in America and Europe. What use to be grouped under the hardware manufacture’s brand, was now taking on a brand promise of its own and becoming even more powerful than the beige boxes they were coming in. Hats off to Intel.

There is an even cooler player on the market these days. It’s Geil USA and they produce memory DIMMs. What Intel is to chips, Geil USA is to memory…but on acid. Most memory manufacturers are wrapping their DIMMs in different color aluminum to dress them up but Geil has launched their series of “Golden Dragon” memory line-possibly the best looking and packaged memory on the planet. They come in a Chinese-like case that’s velvet-lined and the chips are gold plated with a sketch of a dragon that has two tiny red led lights for eyes….and yes, they light up when the chip is inserted. Even if the looks don’t kill you, the performance will. Geil are considered by some, if not many to be in the top several performance memory manufacturers. This puts them right alongside Kingston, OCZ, Corsair, Mushkin, and Twinmos. I’m buying some in the next couple of days for my system but it will be a couple of weeks until I actually install them as I’ll be showing them off to family and friends.

posted at 9:48 AM  

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