Background
Polaris Venture Partners is a venture capital firm with four offices in the U.S., Waltham, Austin, Seattle and Washington. Polaris Venture Partners has invested $1.2 billion in more than 50 diversified information and medical technology companies. Through its philosophy of active lead investing and partnering with early-stage companies, the firm's deep bench of experienced investors and technology executives has generated triple-digit returns from investments across the life of its three funds.

The Challenge

• Polaris wanted to create a sense of community while enabling knowledge and best practices sharing among its target audiences (Limited Partners and Portfolio companies).
• Polaris’ brand experience is well represented offline within their corporate culture, operational processes, and physical facilities. However, in practice, their brand experience and message had not been represented on their current site nor in its corporate wide message.
• Polaris wanted to achieve geographical diversity and presence nationally as well as internationally.

The Solution

• Created and positioned the news area as an important and robust source to timely information on Polaris, its portfolio of companies and industry news.
• Developed password protected repository for Limited Partners to share information, resources and confidential documents.
• Directed a photo shoot that truly captured the spirit of Polaris and set the stage for the company’s brand both on and offline.
• Introduced an interactive matrix to highlight Polaris portfolio companies across vertical sector and geography.