Background
With sales in excess of $400mm in 2001, 1-800-FLOWERS is one of the most recognized brands in gift retailing and provides a broad range of gift products including flowers, plants, gourmet foods, candies, gift baskets and other unique gifts to customers around the world. 1-800-FLOWERS.com maintains approximately 30,000 online affiliate marketing and distribution partners and required a cost efficient and streamlined process for distributing, reinforcing and policing their brand identity and guidelines.

The Challenge

• To design and develop a highly scalable, online repository for all of 1-800-flowers.com brand assets, templates, standards and guidelines.
• Consolidate and catalog all assets from various disparate sources within 1-800-flowers.com
• Ensure the Intranet provides both brand assets and requirements, but also helps support guidelines and usage criteria to all audiences

The Solution
Developed a logical information architecture and intuitive navigational scheme enabling employees and partners to easily access all assets, templates, standards and guidelines

• All content aggregated in one environment to facilitate easier self-service and efficiencies.
• Built templates to be integrated into existing back-end authentication mechanisms and content management systems.