objective:
I'm searching for a company who
truly believes that the perfect blend of strategy and design is the
best way to help businesses solve communication challenges. I want to
work with smart people who are team oriented and passionate about
solving problems for clients.
experience:
Creative Director, April 2004 - Present
New Tilt is an Internet strategy firm helping clients map business vision to measurable, scalable solutions. The agency is comprised of experts from business consultancies, design & brand agencies and technology firms across multiple industries. Clients include Dartmouth College, MIT Medical, RSA Securities, RISI, NMS Communications, Brown University , Smithsonian Center for Education and Museum Studies, Massachusetts Port Authority and more.
- Manage and collaborate with a highly motivated team of art directors and designers
- Responsible for authoring creative/brand strategies and establishing creative directions
- Collaborate closely with technology and Information Architecture teams to design and develop marketing initiatives for clients including Web sites, interactive presentations, identity as well as content architecture and development
- Conceptualize, storyboard and create several marketing Flash demos
- Responsible for managing and growing several client relationships
- Helping mature and grow New Tilt's brand competency
- As a key member of the new business team, I'm helping develop and refine our new business strategy, messaging and tools
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Managing Creative Director, November 2000 - August 2003
BaseSix was a strategic marketing agency offering a holistically integrated set of creative, strategy, branding, marketing and technology services to clients ranging from start-ups to Fortune 500 companies. BaseSix was headquartered in Boston, with offices in New York and Philadelphia. Clients included HBO, National Geographic, AT&T Broadband, AOL, Johnson & Johnson, ESPN, GE and more.
- Led and worked within creative teams on the following accounts: HBO, AT&T Broadband, 1-800-flowers, Polaris Ventures, Northeastern University, Comcast, Molecular and more
- Managed growing team of creative directors, senior art directors and IA/UI leads across all client engagements
- Created multi-channel marketing initiatives and campaigns (print and advertising, sitelets, rich email, banner ads, sitelets, websites, flash demos and video) for numerous clients
- Conceptualized and directed several marketing flash demos and video projects
- Developed and matured BaseSix's brand competency
- Helped manage and grow several key client relationships
- Worked with marketing strategists in creating and presenting new business presentations
- Authored brand, creative and marketing strategy presentations as well as project briefs and UI requirement documentation
- Developed and designed BaseSix's marketing and communication materials including mission statement, brochure-ware, website, client Extranet, direct mail, integrated email campaigns, case studies, white papers and other strategic documents
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UI/Creative Director, January 2000 - October 2000
WizeTools developed Wireless Web Applications that help deliver loyal users to brand leaders' websites- "sticky" marketing solutions that enable fortune 500 companies to build customer loyalty and extend brand across PDAs, cell phones, and the Web. Clients included Kraft, Unilever, Nike, Oxygen Networks and Johnson & Johnson.
- Responsible for WizeTools' corporate/product identity and brand, user experience and strategic marketing efforts
- Directed UI design for corporate site as well as for Web and Wireless based applications
- Designed and developed interactive prototypes and demos of the products that served as marketing and presentation tools
- Designed and implemented corporate and product identity and brands
- Created project briefs, UI requirement documents and presentations
- Created, designed and developed digital marketing campaign to build beta user base and partner support channels
Co-Founder & Creative Director,
September 1997 - January 2000
PJA/Ultra is a multi-disciplined brand building and advertising agency specializing in B2B clients. PJA/Ultra provides breakthrough thinking and content-informed approaches for extending technology brands across all channels. PJA/Ultra is headquartered in Cambridge with an office in San Francisco . Clients include GTE, Agilent, Citizens Funds, CMGI, Photonica, PE Corporation, CyberTrust, Celera, Infinium, Hook Media, Sprague Energy and Send.com
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Responsible for Ultra's acquisition strategy to expand PJA's core competencies
- Worked within and helped manage creative teams in all aspects of the creative process (from initial engagement through execution)
- Conceived, managed and designed look and feel for numerous websites, interactive campaigns and sales tools
- Led project definition, creative brainstorm and focus grouping sessions
- Mentored creative staff and co-managed staffing and hiring functions
- Worked with teams and clients to develop positioning, brand and program strategies
- Managed several client projects, presentations, relationships and key documents
- Designed, developed and implemented new integrated re-branding program for PJA/Ultra
- Post acquisition, helped realize revenues of $1 million in first year
Interactive Director, May 1997 - September 1997
SPD is an international award-winning design firm with a 20-year history of print and environmental design with offices on both coasts. As one of the interactive department founders, I was responsible for multiple initiatives including process, staffing, new business and creative. Clients include Disney, LAX, USC, Converse and Microsoft.
- Worked on creative team and oversaw creative strategy for all Web and multimedia projects
- Overhauled corporate website into an award-winning sales tool for the firm
- Developed and designed several client websites, print and interactive marketing initiatives
- Worked with account staff to develop client presentations and proposals
ECD (Enhanced CD) design Director, January 1997 - May 1997
Web Art Director, May 1996 - January 1997
N2K built the first CD Commerce Web site (Music Boulevard) along with several genre Web sites used to generate interest and drive traffic and sales. Working in tandem with technical architects, content developers, designers and licensing experts, I art directed and built two major Web sites from story board to launch. Within 6 months, I was put in charge of the ECD Department where I managed the development, design and production of major releases including The Instrumental History of Jazz, nominated for 1998 Grammy Award for Best Interactive Piece.
- Art directed and designed Web and Enhanced CD projects focusing on the music industry
- Developed content architecture, screen requirements and user experience strategies
- Oversaw creative staff and design strategy
- Worked with team on usability testing
Art Director, July 1994 - June 1996
Worked as art director for two design and marketing solutions firms. Developed creative marketing solutions for clients such as K2, MIT, Messy International, NASA and The Smithsonian.
education:
BA in photography and economics received 1989
Teaching graduate and undergraduate Web Design
Instructor, July '95 - June '96
Developed curriculum and taught classes in Design I, Design II, Photoshop and Digital Photography
MBA Program, 1990 - 1991
accolades:
I have been nominated, awarded and published for numerous projects throughout my career.
WebAward, 2005, Funusual
WebAward, 2005 Mission to Matrimony
WebAward, 2005, Fox Relocation
MIMC Finalist, 2003, HBO Match Game
MIMC Finalist, 2002, Polaris Ventures Website
Grammy Nomination, 1998, "Best Interactive" , The Instrumental History of Jazz
HOW Magazine, 1998, "Best promotional Website" (SPD Corporate Website)
PIE Publishing, "Great Direct Mail"
PIE Publishing, "Innovative Identities"
PIE Publishing, "Best Posters"